COOKIE POLICY

This cookie policy was last updated on January 10th, 2023

 

The security and confidentiality of your personal data is very important to us. This cookie policy
informs you about our use of cookies and similar technologies on our website www.invitahealth.com
and in our electronic communications.
By continuing to use this website after you have been informed of our use of cookies and similar
technologies, and have been given the opportunity to change your cookie settings, you agree that
you have read all information about such use and that you unambiguously consent to that use of the
selected cookies as set out in this cookie policy.

If you would like more (general) information about how we process your personal data, other than
through cookies and similar technologies e.g., with regard to your communication with us via
e-mail, telephone, fax and social media, we kindly refer you to our privacy notice
https://www.invitahealth.com/privacynotice

 

1. WHO ARE WE?

 

1.1. “We”, “us” or “our” in this cookie policy refers to InVita Healthcare Technologies, Inc.:
Name:                                                           InVita Healthcare Technologies, Inc.
Address:                                                      180 West Ostend Street (Suite 267A), Baltimore MD 21230 (USA)
Company number:                                 T00480039 – Maryland Company Register
E-mail:                                                         info@invita.com

1.2. We are responsible for the collection and use of your personal data in the manner explained
in this cookie policy. If you have any questions about this, please contact us by e-mail
nate.kugler@invitahealth.com
1.3. In certain circumstances, third parties may (also) be responsible for the processing of your
personal data. In that case, we recommend that you consult the privacy policies of these third
parties. See in particular the third-party cookies as set out under clause 4.4.

 

2. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?

 

2.1. Cookies are small text files that are stored on your device and contain certain information
or personal data. For more information about cookies, please refer to www.allaboutcookies.org.
2.2. Similar technologies are small pieces of software or invisible images (such as a pixel) that
have been developed by different service providers and are provided by them, allowing us, for
example, to track conversions or better target our marketing campaigns.

 

3. WHAT TYPES OF COOKIES DO WE DISTINGUISH?

 

3.1. We classify cookies according to their origin, purpose and lifespan. Below we explain what
this means.

Origin: we distinguish cookies depending on who places cookies.

o First-party cookies are placed and managed by us; and

o Third-party cookies are placed and managed by a third party.

• Purpose: we distinguish different cookies according to their purpose.

o Strictly necessary cookies are essential in order to use our website;

o Functional cookies collect information about your preferences to improve the functioning of our
website to you;

o Analytical cookies collect information about the use of our website to improve our website to the
benefit of all visitors; and

o Marketing cookies collect information about your browsing behavior to make content and
advertising more relevant to you.

Lifespan: we differentiate cookies according to how long they are stored.

o Session cookies are stored in your browser during the session and are deleted when closing your
browser; and

o Persistent cookies are stored longer than the session and are not deleted until they have reached
their expiry date, a new version of the cookie is placed, or the cookie is deleted manually.

 

4. WHICH COOKIES AND SIMILAR TECHNOLOGIES DO WE USE?

 

4.1. When you visit our website, cookies are placed on your device and similar technologies are
used. Except for strictly necessary cookies, we will always ask your consent before placing the
cookies or activating similar technologies. On your first visit of our website, you can give your
consent or share with us your cookie preferences. Provided that you do not withdraw your consent
earlier, we will remember your choice for one (1) year. If you visit our website again after this
period, we will ask your consent again. If you wish to withdraw your consent earlier, please refer
to Article 8 below.
4.2. Cookies and similar technologies generally allow us to identify you. In particular, we use
this information to understand how our website is used, to improve its operation and content, and
to ensure that our website is secure.
4.3. Please note that some cookies and similar technologies used by us are provided by third
parties. We make use of the following third-party services to provide us with cookies and similar
technologies:

• Google Ads: is used to provide you with advertising that most closely relates to your personal
preferences. This service may follow you across different websites and services. For more
information on Google Ads, please refer to https://policies.google.com/privacy?hl=en.

• Google Analytics: is used to analyze the Website and its visitors. Google will use information
on our behalf to evaluate your use of the website, to compile reports on website activity and to
provide other services to us relating to website and internet use. For additional information as
well as for the data protection declaration, please visit http://www.google.de/policies/privacy/.

• DoubleClick Ad: is an advertising service used by InVita, which allows us to provide relevant
advertisements and to receive reports on advertising campaigns. DoubleClick Ad collects a variety
of personal data from you, including browser information, date and time of your visit, demographic
information, device IDs, location data, hardware and software information, ISP information,
IP-address, page visits and views, etc. For more information on the DoubleClick Ad services, please
visit https://policies.google.com/privacy?hl=en

• Google AdSense: is used to provide you with advertising that most closely relates to your
personal preferences. This service may follow you across different websites and services. For more
information on Google AdSense, please refer to https://policies.google.com/privacy?hl=en.

• HubSpot: is used to analyze your engagement with our electronic communications as well as your
interactions on our website. For more information on HubSpot, please refer to
https://legal.hubspot.com/privacy-policy.

• LinkedIn: is used to analyze your engagement with our services by making the link between your
and our LinkedIn profiles. This allows us to receive deeper insights into your use of our services
and to integrate certain LinkedIn functionalities into the website. For more information on
LinkedIn, please refer to https://www.linkedin.com/legal/privacy-policy.

• SalesLoft: is our partner of choice for our marketing services. They manage certain cookies on
our website and the information collected by such cookies in order to provide us analytics and
advertising information. They furthermore help us in optimizing our marketing strategies and sales
engagement. For more information on SalesLoft, please refer to
https://salesloft.com/privacy-notice/.

4.4. Below, we provide you with an overview of the cookies and similar technologies that we place
or use on our website.

 

[table id=2 /]

 

5. WITH WHOM DO WE SHARE YOUR PERSONAL DATA?

 

5.1. We do not share your personal data with anyone other than persons who work for us, as well as with suppliers who help us process your personal data for the purposes identified above. Anyone who has access to your personal data will always be bound by strict legal or contractual obligations to keep your personal data safe and confidential. This means that only the following categories of recipients will receive your personal data:
• You;
• Your employer or business partners, but only when this is necessary for the purposes mentioned above (e.g., when your employer is our supplier or customer);
• Our employees and suppliers; and
• Government or judicial authorities to the extent that we are obliged to share your personal data with them (e.g., tax authorities, police or judicial authorities).
5.2. We may send and process your personal data outside the European Economic Area (EEA) (the European Economic Area consists of the EU, Liechtenstein, Norway and Iceland). We will transfer your personal data outside the EEA to communicate with the categories of recipients of your personal data as defined in this Article 5. We will take adequate safeguards to protect your personal data when we transfer your personal data, such as an adequacy decision or standard data protection clauses adopted by the European Commission.

 

6. HOW LONG DO WE KEEP YOUR PERSONAL DATA?

 

6.1. Your personal data will only be processed for as long as necessary to achieve the purposes described in the table above or, when we have asked you for your consent, until you withdraw your consent. As a general rule, session cookies are deleted when closing your browser and persistent cookies are only deleted when they have reached their expiry date, a new version of the cookie is placed, or the cookie is deleted manually.

 

7. HOW DO WE KEEP YOUR PERSONAL DATA SECURE?

 

7.1. The security and confidentiality of the personal data we process is very important to us. That is why we have taken measures to ensure that all personal data processed is kept secure. These measures include technical and organizational measures to protect our infrastructure, systems, applications and processes.

 

8. WHAT IF YOU DON’T WANT COOKIES?

 

8.1. Browser settings: you can adjust your browser settings to prevent cookies from being placed on your device or to delete them. How you adjust these settings and your consent to use the cookies or similar technologies depends on the browser you are using. Click on the browser you use below to learn more about how you should adjust the cookie settings.

 

Name Origin Domain Designation Purpose Lifespan
1P_JAR Google Ads Optimization .google.com Marketing

 

Is a cookie used to provide ad delivery and retargeting 30 days

 

.gstatic.com Is a cookie allowing faster loading times from Google’s content delivery network database 24 days
aam_uid LinkedIn .linkedin.com Marketing Is a cookie provided by Adobe Audience Manager, which is used to identify your device 16 days
AEC Google .google.com Functional Is a security cookie ensuring that requests made on the website are made by the user and not by other sites. 180 days
AID Google Ads .google.com Marketing Is a cookie used for analytics and advertising purposes 122 days
ajs_anonymous_id SalesLoft .salesloft.com Analytical Is a cookie originating from Atlassian Jira ServiceDesk, storing an anonymous ID that allows to store the last visit to the website, and to track whether you have visited the website before 307 days
ajs_group_id SalesLoft .salesloft.com 307 days
Ajs_user_id SalesLoft .salesloft.com 307 days
AMCV_14215E3D5995C57C0A495C55%40AdobeOrg LinkedIn .linkedin.com Marketing Is a cookie indicating the start of a session for Adobe Experience Cloud. For this purpose, it sets a unique identifier 166 days
AnalyticsSyncHistory LinkedIn .linkedin.com Analytics Is a cookie used to store information about the time a sync took place with the lms_analytics cookie (below) 30 days
ANID Google .google.com Marketing Is a cookie used to provide advertising services across the web 83 days
bcookie LinkedIn .linkedin.com Functional Is a browser identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform 84 days
_cf_bm Cloudflare .hubspot.com Strictly necessary Is a cookie originating from Cloudflare and is used to detect bots and protect the website against such bots 1 day
cf_clearance Cloudflare .hubspot.com Functional Is a cookie originating from Cloudflare, storing the proof of a challenge passed. It is used to no longer issue a captcha or jschallenge challenge if present 289 days
_clck Microsoft Clarity .salesloft.com Marketing Is a cookie originating from Microsoft Clarity. It allows the storage of unique user ID for marketing purposes 307 days
csrf.app HubSpot .hubspot.com Strictly necessary Is a cookie used for anonymous monitoring of statistics, ensuring data security 337 days
CONSENT Google Ads Optimization .google.com Functional Is a cookie used to check your cookie preferences 2 years
_conv_v HubSpot .hubspot.com Analytical Is cookie used to track your visit on the website. It look at when and how you use the website and how you interact with its content. 155 days
_fbp Facebook .hubspot.com Marketing Is a cookie originating from Facebook. It is used to store and track your visits across different websites 62 days
.salesloft.com
_ga Google Analytics .hubspot.com Analytical Is a cookie originating from Google Analytics used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports 2 years
.invitahealth.com
.salesloft.com
_gac_UA-178642171-1 Google Ads / Google Analytics .invitahealth.com Marketing Is a cookie originating from Google Ads and Google Analytics. It allows to store and count page views 39 days
_ga_LXTM6CQ0XK Google Analytics .hubspot.com Analytical Is a cookie originating from Google Analytics, that is used to store and count pageviews 702 days
_gat_UA-17864171-1 Google Analytics .invitahealth.com Functional Is a cookie used to provide technical monitoring Session
_gcl_au Google AdSense .hubspot.com Marketing Is a cookie used to store and track conversions 90 days
.invitahealth.com
.linkedin.com
.salesloft.com
_gcl_aw Google Tag Manager .invitahealth.com Marketing Is a cookie originating from Google Tag Manager. This cookie stores click information to track your engagement with advertising 39 days
_gid Google Analytics .invitahealth.com Analytical Is a cookie used to store and count pageviews 1 day
_hjSessionUser_1702556 Hotjar .salesloft.com Analytical Is a cookie originating from Hotjar, allowing us to store a unique user ID 307 days
hs_c2l HubSpot .hubspot.com Functional Is a cookie used by HubSpot to authenticate you 152 days
_hs_opt_out HubSpot .hubspot.com Functional Is a cookie used to remember not to ask for your consent again, once you have declined our cookies 144 days
_hssc HubSpot .invitahealth.com

 

Functional Is a cookie keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie (below). It contains the domain, viewCount (increments each pageView in a session), and session start timestamp 30 mins
_hssrc HubSpot .invitahealth.com Functional Whenever HubSpot changes the session cookie, this cookie is also set to determine if you have restarted your browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session Session
_hstc HubSpot .hubspot.com Functional Is a cookie for tracking visitors. It contains the domain, utk (below), your first visit, your last visit, your current visit, and the session number, which increments for each subsequent session 180 days
.invitahealth.com
hubspotapi-csrf HubSpot .hubspot.com Strictly necessary Is a cookie used to prevent cross-site request forgery. cross-site request forgery (also known as XSRF or CSRF) is an attack against web-hosted apps whereby a malicious web app can influence the interaction between a client browser and a web app that trusts that browser 337 days
hubspotapi-prefs HubSpot .hubspot.com Functional Is a cookie used for tracking cookie consent on the website 337 days
hubspotutk HubSpot .hubspot.com Functional Is a cookie used to keep track of your identity. This cookie is passed to HubSpot on form submission and used for de-duplicating contacts 180 days
.invitahealth.com
IDE Google DoubleClick .doubleclick.net Marketing Is a cookie used to provide ad delivery and ad retargeting 490 days
IR_PI Impact Radius .hubspot.com Marketing Is a cookie originating from Impact Radius that helps to count visitors from other websites participating in the Impact Radius marketplace 326 days

 

 

lang LinkedIn .ads.linkedin.com Functional Is a cookie used to remember your language settings to ensure that linkedin.com displays in the language you selected Session
.linkedin.com
liap LinkedIn .linkedin.com Functional Is a cookie used to check your logged in status on the LinkedIn services 1 year
lidc LinkedIn .linkedin.com Functional Is a cookie used for selecting the correct data center with which to communicate 1 day
li_sugr LinkedIn .linkedin.com Marketing Is a cookie used to make a probabilistic match of your identity outside the European Economic Area and Switzerland 90 days
lms_ads LinkedIn .linkedin.com Marketing Is a cookie used to identify you as a LinkedIn member for advertising purposes 30 days
lms_analytics LinkedIn .linkedin.com Analytical Is a cookie used to identify you as a LinkedIn member for analytics purposes 30 days
MELODY-XSRF-TOKEN-us2 SalesLoft .salesloft.com Strictly necessary Is a cookie used to prevent cross-site request forgery. Cross-site request forgery (also known as XSRF or CSRF) is an attack against web-hosted apps whereby a malicious web app can influence the interaction between a client browser and a web app that trusts that browser Session
messagesUtk HubSpot .hubspot.com Functional Is a 152 days
_mkto_trk Marketo .salesloft.com Marketing Is a cookie originating from Marketo that is used to store and track your interactions with our website 672 days
mp_baedfcaa3886a7c786655c4f40e9b3f8_mixpanel Mixpanel .salesloft.com Analytical Is a cookie originating from Mixpanel that helps understanding how you use the website and the website’s performance 307 days
NID Google Ads Optimization .google.com Marketing Is a cookie used for security, analytics, functionality and advertising purposes 183 days
OGPC Google Ads Optimization .google.com Marketing Is a cookie used by Google to store user preferences and information while viewing Google mapped pages 51 days
_rdt_uuid Reddirt .hubspot.com Marketing Is a cookie originating from Reddirt to help build a user profile of your interests and show you relevant ads 62 days
SEARCH_SAMESITE Google .google.com Functional Is a cookie used to prevent the browser from sending this cookie along with the requests between sites. Its main objective is to mitigate the risk of leakage of information from cross sources. It also provides some protection against counterfeiting attacks of requests between sites 135 days
_Secure-1PSIDCC Google __Secure-1PSIDCC Marketing Is a cookie used for targeting purposes to build a profile based on your interests in order to be able to show you relevant advertising 162 days
sliguid SalesLoft www.invitahealth.com

 

Marketing Is a cookie originating from SalesLoft for use in live website tracking to help identify and qualify sales leads 1 year
slireg 7 days
slirequested 1 year
trwv.uid Cloudflare .salesloft.com Functional Is a cookie originating from Cloudflare, used to speed up and optimize page load times. These cookies are also used in Cloudflare’s security features 672 days
_uetvid Bing Ads .salesloft.com Marketing Is a cookie originating from Bing Ads services allowing to store and track visits across websites 329 days
UserMatchHistory LinkedIn .linkedin.com Marketing Is a cookie used for LinkedIn Ads ID synchronization 30 days
wf_loginalerted_6e892e8960a16bfc27db311bfc0801b15be12d6c094b7cd29c2c10a9ed849ac1 Wordfence www.invitahealth.com Strictly necessary Is a cookie originating from Wordfence. It is used for the security of the website against hackers 363 days
wp-settings-time-8 WordPress www.invitahealth.com

 

Functional Is a cookie originating from WordPress that is used to customize your view of the main site interface 363 days

 

 

 

 

8.2. Advertising preferences: you can enable or disable your preferences regarding certain individual companies via Your Online Choices. If you have a Google Account, you can enable or disable advertising personalization in your Google Ads Preferences Manager. Here you can also control which Google ads you see on the Internet, find out how ads are selected for you and block specific advertisers.
8.3. Please note that changing the browser settings or deleting cookies may result in certain parts of our website no longer working properly. Please also note that you may need to change the browser settings of multiple browsers if you use different browsers.

 

9. YOUR RIGHTS REGARDING YOUR PERSONAL DATA

 

9.1. You have certain rights related to the processing of your personal data: the right of access, rectification, erasure, and data portability as well as the right to object to or limit the processing of your personal data. Further specificities in relation to the exercise of these rights are explained in our privacy notice (www.invitahealth.com/privacynotice). To withdraw your consent to the placement of cookies, please refer to Article 8. To exercise one of your rights, you can submit a written request to nate.kugler@invitahealth.com stating the right to which your request relates. If you are still dissatisfied, you have the right to contact the competent data protection authority, being the data protection authority of the country of your habitual place of residence, place of work or the place of the alleged infringement.
9.2. In any case, you have the right to withdraw your consent that was earlier given for the processing of your personal data, at any time, by resummoning the cookie banner and changing your preferences.

 

10. CHANGES TO THIS COOKIE POLICY

 

10.1. We can change this cookie policy on our own initiative at any time. If material changes to this cookie policy may affect the processing of your personal data or your previously given consent, we will ask your consent again when you visit our website and we will communicate these changes to you.
10.2. We invite you to read the latest version of this cookie policy on our website www.invitahealth.com/privacynotice Our cookie policy states the date our cookie policy was last changed.

 

11. DO YOU HAVE ANY QUESTIONS?

 

11.1. Should you have any further questions about the processing of your personal data, please do not hesitate to contact our data protection officer. You can contact our data protection officer by e-mail: nate.kugler@invitahealth.com