and in our electronic communications.
technologies, and have been given the opportunity to change your cookie settings, you agree that
you have read all information about such use and that you unambiguously consent to that use of the
If you would like more (general) information about how we process your personal data, other than
through cookies and similar technologies e.g., with regard to your communication with us via
e-mail, telephone, fax and social media, we kindly refer you to our privacy notice
1. WHO ARE WE?
Name: InVita Healthcare Technologies, Inc.
Address: 180 West Ostend Street (Suite 267A), Baltimore MD 21230 (USA)
Company number: T00480039 – Maryland Company Register
1.2. We are responsible for the collection and use of your personal data in the manner explained
1.3. In certain circumstances, third parties may (also) be responsible for the processing of your
personal data. In that case, we recommend that you consult the privacy policies of these third
parties. See in particular the third-party cookies as set out under clause 4.4.
2. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?
2.1. Cookies are small text files that are stored on your device and contain certain information
or personal data. For more information about cookies, please refer to www.allaboutcookies.org.
2.2. Similar technologies are small pieces of software or invisible images (such as a pixel) that
have been developed by different service providers and are provided by them, allowing us, for
example, to track conversions or better target our marketing campaigns.
3. WHAT TYPES OF COOKIES DO WE DISTINGUISH?
3.1. We classify cookies according to their origin, purpose and lifespan. Below we explain what
• Origin: we distinguish cookies depending on who places cookies.
o First-party cookies are placed and managed by us; and
o Third-party cookies are placed and managed by a third party.
• Purpose: we distinguish different cookies according to their purpose.
o Strictly necessary cookies are essential in order to use our website;
o Functional cookies collect information about your preferences to improve the functioning of our
website to you;
o Analytical cookies collect information about the use of our website to improve our website to the
benefit of all visitors; and
o Marketing cookies collect information about your browsing behavior to make content and
advertising more relevant to you.
• Lifespan: we differentiate cookies according to how long they are stored.
o Session cookies are stored in your browser during the session and are deleted when closing your
o Persistent cookies are stored longer than the session and are not deleted until they have reached
their expiry date, a new version of the cookie is placed, or the cookie is deleted manually.
4. WHICH COOKIES AND SIMILAR TECHNOLOGIES DO WE USE?
4.1. When you visit our website, cookies are placed on your device and similar technologies are
used. Except for strictly necessary cookies, we will always ask your consent before placing the
cookies or activating similar technologies. On your first visit of our website, you can give your
consent or share with us your cookie preferences. Provided that you do not withdraw your consent
earlier, we will remember your choice for one (1) year. If you visit our website again after this
period, we will ask your consent again. If you wish to withdraw your consent earlier, please refer
to Article 8 below.
4.2. Cookies and similar technologies generally allow us to identify you. In particular, we use
this information to understand how our website is used, to improve its operation and content, and
to ensure that our website is secure.
4.3. Please note that some cookies and similar technologies used by us are provided by third
parties. We make use of the following third-party services to provide us with cookies and similar
• Google Ads: is used to provide you with advertising that most closely relates to your personal
preferences. This service may follow you across different websites and services. For more
information on Google Ads, please refer to https://policies.google.com/privacy?hl=en.
• Google Analytics: is used to analyze the Website and its visitors. Google will use information
on our behalf to evaluate your use of the website, to compile reports on website activity and to
provide other services to us relating to website and internet use. For additional information as
well as for the data protection declaration, please visit http://www.google.de/policies/privacy/.
• DoubleClick Ad: is an advertising service used by InVita, which allows us to provide relevant
advertisements and to receive reports on advertising campaigns. DoubleClick Ad collects a variety
of personal data from you, including browser information, date and time of your visit, demographic
information, device IDs, location data, hardware and software information, ISP information,
IP-address, page visits and views, etc. For more information on the DoubleClick Ad services, please
• Google AdSense: is used to provide you with advertising that most closely relates to your
personal preferences. This service may follow you across different websites and services. For more
information on Google AdSense, please refer to https://policies.google.com/privacy?hl=en.
• HubSpot: is used to analyze your engagement with our electronic communications as well as your
interactions on our website. For more information on HubSpot, please refer to
• LinkedIn: is used to analyze your engagement with our services by making the link between your
and our LinkedIn profiles. This allows us to receive deeper insights into your use of our services
and to integrate certain LinkedIn functionalities into the website. For more information on
LinkedIn, please refer to https://www.linkedin.com/legal/privacy-policy.
• SalesLoft: is our partner of choice for our marketing services. They manage certain cookies on
our website and the information collected by such cookies in order to provide us analytics and
advertising information. They furthermore help us in optimizing our marketing strategies and sales
engagement. For more information on SalesLoft, please refer to
4.4. Below, we provide you with an overview of the cookies and similar technologies that we place
or use on our website.
5. WITH WHOM DO WE SHARE YOUR PERSONAL DATA?
5.1. We do not share your personal data with anyone other than persons who work for us, as well as with suppliers who help us process your personal data for the purposes identified above. Anyone who has access to your personal data will always be bound by strict legal or contractual obligations to keep your personal data safe and confidential. This means that only the following categories of recipients will receive your personal data:
• Your employer or business partners, but only when this is necessary for the purposes mentioned above (e.g., when your employer is our supplier or customer);
• Our employees and suppliers; and
• Government or judicial authorities to the extent that we are obliged to share your personal data with them (e.g., tax authorities, police or judicial authorities).
5.2. We may send and process your personal data outside the European Economic Area (EEA) (the European Economic Area consists of the EU, Liechtenstein, Norway and Iceland). We will transfer your personal data outside the EEA to communicate with the categories of recipients of your personal data as defined in this Article 5. We will take adequate safeguards to protect your personal data when we transfer your personal data, such as an adequacy decision or standard data protection clauses adopted by the European Commission.
6. HOW LONG DO WE KEEP YOUR PERSONAL DATA?
6.1. Your personal data will only be processed for as long as necessary to achieve the purposes described in the table above or, when we have asked you for your consent, until you withdraw your consent. As a general rule, session cookies are deleted when closing your browser and persistent cookies are only deleted when they have reached their expiry date, a new version of the cookie is placed, or the cookie is deleted manually.
7. HOW DO WE KEEP YOUR PERSONAL DATA SECURE?
7.1. The security and confidentiality of the personal data we process is very important to us. That is why we have taken measures to ensure that all personal data processed is kept secure. These measures include technical and organizational measures to protect our infrastructure, systems, applications and processes.
8. WHAT IF YOU DON’T WANT COOKIES?
8.1. Browser settings: you can adjust your browser settings to prevent cookies from being placed on your device or to delete them. How you adjust these settings and your consent to use the cookies or similar technologies depends on the browser you are using. Click on the browser you use below to learn more about how you should adjust the cookie settings.
8.2. Advertising preferences: you can enable or disable your preferences regarding certain individual companies via Your Online Choices. If you have a Google Account, you can enable or disable advertising personalization in your Google Ads Preferences Manager. Here you can also control which Google ads you see on the Internet, find out how ads are selected for you and block specific advertisers.
8.3. Please note that changing the browser settings or deleting cookies may result in certain parts of our website no longer working properly. Please also note that you may need to change the browser settings of multiple browsers if you use different browsers.
9. YOUR RIGHTS REGARDING YOUR PERSONAL DATA
9.1. You have certain rights related to the processing of your personal data: the right of access, rectification, erasure, and data portability as well as the right to object to or limit the processing of your personal data. Further specificities in relation to the exercise of these rights are explained in our privacy notice (www.invitahealth.com/privacynotice). To withdraw your consent to the placement of cookies, please refer to Article 8. To exercise one of your rights, you can submit a written request to firstname.lastname@example.org stating the right to which your request relates. If you are still dissatisfied, you have the right to contact the competent data protection authority, being the data protection authority of the country of your habitual place of residence, place of work or the place of the alleged infringement.
9.2. In any case, you have the right to withdraw your consent that was earlier given for the processing of your personal data, at any time, by resummoning the cookie banner and changing your preferences.
11. DO YOU HAVE ANY QUESTIONS?
11.1. Should you have any further questions about the processing of your personal data, please do not hesitate to contact our data protection officer. You can contact our data protection officer by e-mail: email@example.com