Donor Recruitment and Engagement


The industry-leading donor recruitment and engagement CRM has the latest resources for collecting the right product from the right donor at the right time. Designed for donors, coordinators and staff, HemaConnect is powered by data from key operational areas, marketing automation, and multiple communications that make the recruitment process easier, faster and smarter. HemaConnect integrates with other InVita products for greater operational control.


  • Comprehensive CRM addresses all aspects of donor recruitment from scheduling to communications.
  • Donor and coordinator portals are co-branded to your website’s look and feel.
  • White label iOS and Android apps offer a direct connection to your donors through push notifications, geotargeting, and loyalty.
  • The integrated FrontDesk module guides phlebotomy staff toward donation conversion candidates to meet demand.
  • A Voice over Internet Protocol (VoIP) dialer service offers blood centers the features and functions of an in-house call center dialer without the costs of an onsite dialer installation. 

HemaConnect add-ons that make donor recruitment and engagement easier

Integrated Mobile App
Designed for iOS and Android, HemaConnect’s mobile app makes it easy to connect and engage with donors and staff using push notifications to initiate immediate communication.
Conversion Opportunities
Right person, right product, at the right time... FrontDesk keeps pace with hospital demand by identifying current donors on the appointment schedule that are conversion candidates for the products you need.
Integrated VoIP Dialer
Integrated Voice-over-IP (VoIP) dialer increases telerecruitment productivity through automatic dialing, real-time monitoring and more, to help target any donor for any need, changing priorities for calling on the fly.

Integrates With Our Other Products for Greater Operational Control

Staffing & Mobile Drives
HemaCollect's go-anywhere flexibility keeps staff, schedules, collection locations, and regions up-to-date.
Hospital Orders & Inventory
HemaControl's world-class system displays order status and delivery tracking right to the hospital blood bank or another facility.
Blood Product Quality Control
HemaComply–Lab makes guidance compliance easier and supports LVDS, Pathogen Reduction, and 7-day platelets.
Equipment Quality Control
HemaComply–Equipment Manager's mobile-first design means QC tests, reports, and optimization happen everywhere.
HemaConnect is the only donor recruitment CRM for on-demand blood and plasma donations.

Used by 600+ hospitals, health systems, blood and plasma centers