Donor engagement, insight marketing, and effective communication resources guide donors to the products you need.

HemaConnect has been leading the industry in donor recruitment and engagement for over a decade. This robust CRM is powered by data from key operational areas, marketing automation, and cutting-edge communications that make the recruitment process easier, faster, and smarter.

HemaConnect removes the complexity of engaging donors while providing quick and easy access to actionable insights from any device, including donor experience reports, conversion opportunities, and prospect marketing. HemaConnect enables organizations and teams of any size to handle every aspect of donor recruitment, including donor outreach, donor scheduling, loyalty programs, drive marketing, and feedback management, all in one fully responsive system.
HemaConnect interface

HemaConnect

Donor engagement, insight marketing, and effective communication resources guide donors to the products you need.

HemaConnect has been leading the industry in donor recruitment and engagement for over a decade. This robust CRM is powered by data from key operational areas, marketing automation, and cutting-edge communications that make the recruitment process easier, faster, and smarter.

HemaConnect removes the complexity of engaging donors while providing quick and easy access to actionable insights from any device, including donor experience reports, conversion opportunities, and prospect marketing. HemaConnect enables organizations and teams of any size to handle every aspect of donor recruitment, including donor outreach, donor scheduling, loyalty programs, drive marketing, and feedback management, all in one fully responsive system.

Benefits:

  • Addresses all aspects of donor recruitment from marketing to scheduling to communications.
  • Includes a modern, personalized portal for donors and coordinators that co-brands to the look and feel of our customer’s website.
  • Provides views of current inventory for customers also using HemaControl so donor services and recruitment staff are aligned in blood product needs.
  • Enables visibility and on-demand recruitment capable of being rolled out at the local, regional, and national levels.
  • Empowers donors to be more engaged and encourage family, friends, and colleagues to share the experience through donor groups, social teams, and donor referrals.
  • Helps staff gain insight into donor satisfaction and concerns with enhanced surveys.

Integrations advance donor recruitment strategies.

HemaConnect offers advanced solutions for getting participation from even the most challenging donor segments like younger and lapsed donors. Donor engagement, donation, and eligibility data from any BECS and diverse marketing communication channels provide the flexibility to engage donors at every age and every stage of life to inspire lifetime donors.

 

HemaConnect Donor app

Build Donor Loyalty

White label app enables push notifications, geotargeting, eligibility, scheduling, and an effective means to build donor loyalty.

HemaConnect Dialer

Performance and Efficiency

The Dialer adds momentum to call center operations. Call centers using autodial + pre-recorded voicemail see up to 3x more productivity than manual dialing.

FrontDesk

Donor Conversion

FrontDesk helps phlebotomy staff identify candidates for donation conversion and collect the right product at the right time to meet demand.

DonorCare

Donor Experience

DonorCare centralizes donor feedback and communication, providing the insight to effectively (and preemptively) address donor issues to optimal resolution.

Donor Engagement

Donors can refer friends, colleagues, and relatives to donate with personalized referral codes and unique URLs and receive​ Donor Badges for their effort.

AI Toolkit

Artificial Intelligence

Enhance donor recruitment campaigns with artificial intelligence, or conduct targeted marketing based on donor socialization and demographics.

HemaConnect makes donor recruitment easier, faster and smarter... all in one system.

donor recruitment strategy

Handle every aspect of donor recruitment strategy.

Recruiting the right donors can put a strain on blood center resources. HemaConnect makes the recruitment process more manageable with an intuitive CRM system that connects donors, coordinators, and staff with the resources to make the donation process both easy and efficient. Powered by data from key operational areas, HemaConnect’s marketing automation and multiple communications channels ensures that collections staff collect the right product from a donor at the right time. Our complete toolkit to reach and engage donors whenever you need includes a Dialer, Text Messages, and Cloud Calls.

Reach busy donors on the go with the integrated Donor App.

A Donor App that integrates with blood and plasma center donor databases, tools, and marketing efforts. The HemaConnect app has additional capabilities including donor donation history, a wellness center, donor surveys, and a loyalty store. InVita has even made it possible for blood and plasma centers to white label the app with their branding.
Blood donor on the go
happy blood donor

Help donors feel like they’re part of something – give them a feature-rich Donor Portal.

HemaConnect’s Donor Portal enables donors to take part in a more personalized experience with convenient access to features including appointment scheduling, donation locations, testing and antibody results, and other helpful tools right on their handheld device. The HemaConnect Donor Portal also allows users to see their past giving history. HemaConnect features co-branded donor and coordinator portals to align with a blood product collectors’ brand for a seamless user experience.

Manage the donor experience and communications with ease.

Valuable information and donor issues should be directly tied to donor records. HemaConnect’s DonorCare module manages donor experience issues and communications. DonorCare is equipped with integrations including enlistment, campaigns, recurring recruitment, ongoing tracking functionality with alerts and alarms, and internal escalations. Used at the center, region, division, or national levels, DonorCare also has an open system for integration into insurance claims systems.
Blood donor experience
blood donation conversion candidate

Identify donation conversion candidates wherever they are – in reception, on the appointment schedule, or at a mobile drive.

Blind spots in information can stop blood centers from converting donors. HemaConnect’s FrontDesk module integrates real-time inventory information from HemaControl to help identify and communicate with donation conversation candidates who present at a center or mobile drive and match an inventory product need.

Double call center output with our integrated Dialer.

HemaConnect’s integrated Voice-over-IP/internet (VoIP) Dialer feature increases telerecruitment productivity through automatic dialing, real-time monitoring and more, to help target any donor for any need, and changing priorities for calling on the fly. It’s the only Dialer to fully meet the needs of blood collectors. Our Dialer offers the features and functions of an in-house call center dialer without the costs of an onsite dialer installation. As an added benefit, all call data fully integrates within the HemaConnect CRM.
call center

Enhance marketing campaigns with Artificial Intelligence

AI services are revolutionizing the way we use technology. HemaConnect’s Email Intelligence Toolkit includes the latest features to power up communications to donors, including text generation with ChatGPT, image generation with DALL-E, and tool blocks for video, timers, and social media. Our AI toolkit add-on augments the already robust HemaConnect email marketing resources, and includes industry-leading security and marketing approval controls. Combined with our powerful drag-and-drop email editor, the options are unlimited.

Increase donor involvement with donor engagement tools.

HemaConnect’s Donor Engagement Module provides cutting-edge innovation to reach, engage and increase donor involvement. Features such as a referral program, social teams, an enhanced survey creator, team leaderboards, and donor badges work with gamified elements to inspire healthy competition among donors and teams. Enhanced surveys are easy to deploy, making it even easier to gather useful feedback about donors’ donation experience with extensive question types and expanded reporting.
blood donor engagement

HemaConnect is the only donor recruitment and engagement CRM for on-demand blood and plasma donations.

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InVita Healthcare Technologies
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