HemaTerra Supercharges Text Messaging with Intelligent Learning, Full CRM Power

HemaTerra, a leading software provider to blood centers, plasma collectors, hospitals and medical facilities, bolsters its already powerful HemaConnect donor recruitment CRM with an enhanced text messaging platform. HemaConnect will engage donors with intelligent learning, dynamic text messaging, graphic Features:, and smart automation – all at a 1.5¢ text rate. It will support smart conversations with donors. It will enable donors to text their zip code for an instant response containing mobile drive opportunities in their area. HemaConnect will also offer a dedicated and easy-to-remember 999777 vanity code. Through every interaction, HemaConnect will capture intelligence and use it to enrich future text messages. Donors’ behavior, their preferences, and what motivates them to donate will be tracked and displayed in a smart dashboard, along with other key metrics. HemaConnect will make measuring the success of text messaging programs easy and ensure better recruitment outcomes.

The HemaConnect enhanced text messaging platform brings intelligent learning, affordable texting rates, and the power of a fully integrated CRM together for greater donor engagement. HemaConnect centralizes information and strengthens the quality of interactions with donors across all areas – campaigns, recurring recruitment, telerecruitment, enlistment, account reps, donor and coordinator portals, and all associated smartphone apps. Having anything short of centralized donor information hinders the ability of blood and plasma centers to refine their recruitment plans and collect the right product at the right time.

“Engaging donors and creating an affordable solution that learns from them is important to our customers” said Todd Collins, President and CEO of HemaTerra. “We listened to them. We are enhancing HemaConnect to capture intelligence from donor text messages but we are also aggregating it with metrics from cloud calls, telerecruitment, emails and direct mail, so our customers will have a deeper understanding of their donors. Only then, and with the full power of the CRM, can donor engagement be achieved and recruitment outcomes be improved.”