New York Blood Center Selects HemaTerra’s Enterprise Donor Recruitment CRM

HemaTerra, a leading software provider to blood centers, plasma collectors, hospitals and medical facilities, has been selected by New York Blood Center for its enterprise HemaConnect CRM and integrated communication solutions. NYBC is one of the largest independent community-based blood centers in the world with affiliates including the Community Blood Center of Kansas City, Memorial Blood Centers, Nebraska Community Blood Bank, Blood Bank of Delmarva, and Rhode Island Blood Center. NYBC can reinforce its recruitment strategy using HemaConnect across the entire enterprise and manage more nimbly within a centralized CRM.

Harvey Schaffler, NYBC Senior Executive Director, Donor Marketing said, “HemaConnect will help strengthen our ties to our affiliates and manage recruitment in total within a single system. This CRM provides the flexibility to implement tactics quickly and measure the impact of each shift in real time across the entire system, regardless of location or time zone.”

HemaConnect enables blood centers to manage recruitment strategies across donor centers, states, divisions, regions and time zones. The CRM ties in a robust VoIP dialer, text messaging, cloud calls, and a native mobile app. HemaConnect is the only system that can provide vital recruitment data for true supply chain management with hospital order entry, demand planning, inventory, product quality control and equipment maintenance.

“Centralizing recruitment activity across multiple divisions, regions, centers and time zones is what HemaConnect was designed to do,” said Todd Collins, President and CEO of HemaTerra. “We welcome this opportunity to partner with New York Blood Center and together, bring even more innovation to the CRM.”