Kansas City is Second Location To Go Live On New York Blood Center’s CRM Enterprise

HemaTerra, a leading software provider for blood, plasma, and biologics, announces New York Blood Center is live on the HemaConnect enterprise solution at both its New York and Kansas City locations. HemaConnect is one in the HemaTerra suite of integrated systems to provide complete supply chain management. HemaConnect’s enterprise solution enables NYBC and all partner organizations to adopt and manage sweeping donor recruitment activities based on broader views of their operations and respond immediately to the outcomes of those activities.

NYBC joins a distinguished group of HemaConnect customers made up of the largest blood centers in North America, if not the world. Andrea Cefarelli, Senior Executive Director, Donor Recruitment & Marketing for NYBC, said “HemaConnect is streamlining the way we communicate with and recruit our donors. Advanced Features: and immediate metrics provide the resources and insight to collect the products we need when we need them. Being at the center of recruitment operations that include our partner organizations will give us advantages that we’ve never had.” NYBC partner organizations are Innovative Blood Resources, Blood Bank of Delmarva, and Rhode Island Blood Center. “I look forward to implementation across our teams enterprise-wide and the ongoing partnership with HemaTerra to ensure smooth implementations,” continued Cefarelli.

“Working with the professionals at NYBC to implement our enterprise-wide donor recruitment solution was extremely gratifying and really allowed the integrated Features: of HemaConnect to shine,” said Mike Deming, Vice President of Client Relations for HemaTerra. “Enterprise views, collaborative workflow, and advanced Features: are at the core of HemaConnect and will enable NYBC and its partner organizations to operate fluidly and in sync with one another, regardless of location or time zone.”

All HemaTerra products integrate to provide organizations with a broad view of their supply chain. Data from hospital order entry, demand planning, current inventory, product quality control, equipment maintenance, drive management, staffing, and donor recruitment is brought into view for complete supply chain management. Barriers are removed so the changes of one department can impact the needs of other departments.